What seo is
When someone searches for something on Google, Bing or another search engine, the results of their query are displayed in a list. This is what SEO is all about – getting your website to appear in these top results so that your customers can find you when they are searching online.
There are two sides to SEO – the crawler side and the people side, each with its own set of actions that improve your site’s ranking in search results. The crawler side is all about improving your site for search engines’ little robots – making sure they can find your pages and understand what they are about.
The people side is all about improving your site for your human visitors – making sure they can navigate your pages and find the information they are looking for. This can include things like creating high-quality content that solves their problems, ensuring your page load times are fast and that you have clear call to action buttons on your homepage.
Having both of these aspects is essential for SEO, as it ensures that your website can be found by both your robots and your humans. This can be done by following some basic SEO best practices and ensuring your pages have both technical elements (like the right keyword density) and content-related features that satisfy users’ search queries.
How do you achieve this?
When a person types in a search query, Google starts by finding and indexing all the relevant pages on your website. These are then stored in the Google Index – a huge database of webpages.
Once the pages are indexed, Google analyzes them to determine how well they match the search query. This process is called “ranking” and it determines which pages are most likely to appear in the search results. For more info https://chrispalmermarketing.com/law-firm-seo
There are several factors that influence how a page ranks in search results, and SEO professionals work hard to optimize pages for these factors so they can rank highly. These factors include how well a page is organized, the keywords used in its content and the number of links pointing to it from other websites.
SEO is a long-term process, and it may take months to see results from your efforts. However, it is a good investment as it can generate a lot of direct traffic to your website, which can be very valuable for your business.
Creating quality content is also important for SEO, so it’s important to keep your website up to date with regular blog posts, videos and customer testimonials. These can help your SEO, as they show Google that your content is current and useful.
Backlinks are a key factor in search rankings, so it’s important to get them. This can be achieved by getting high-quality, reputable websites to link back to yours.
You can also use a SEO service to build these links for you. This will save you a lot of time and allow you to focus on other parts of your marketing strategy.